Before a maison, Cerruti was a family
Cerruti is first and foremost the name of an Italian family, weavers since the middle of 1700.
In 1881, Nino Cerruti’s grand father Antonio Cerruti, created Lanificio Cerruti, a textile production business in Biella (Piedmont, Italy).
In 1951, the 20-years-old Nino Cerruti inherited the family business and took over its management. Then he began to modernise the textile manufacturer to incorporate clothing production.
This event also marked the beginning of the history of Cerruti...
«The hallmark of a true is to renew itself without ever denying its past». NINO CERRUTI
Before a maison, Cerruti was a family
Cerruti is first and foremost the name of an Italian family, weavers since the middle of 1700.
In 1881, Nino Cerruti’s grand father Antonio Cerruti, created Lanificio Cerruti, a textile production business in Biella (Piedmont, Italy).
In 1951, the 20-years-old Nino Cerruti inherited the family business and took over its management. Then he began to modernise the textile manufacturer to incorporate clothing production.
This event also marked the beginning of the history of Cerruti...
« The hallmark of a true is to renew itself without ever denying its past ». NINO CERRUTI
The french house keeps its italian heritage
Building on his experience at Lanificio Cerruti, Nino Cerruti founded Hitman in 1957, specialising in the production of menswear.
That same year, he launched a men’s ready-to-wear collection, which made waves in the fashion community, setting the standards for bespoke tailoring at the time.
In November 1967, Nino Cerruti became the first designer to launch his own label of men’s high-quality prêt-à-porter in Paris : the maison Cerruti 1881. He presented his first collection at the same time as opening his boutique.
The french house keeps its italian heritage
Building on his experience at Lanificio Cerruti, Nino Cerruti founded Hitman in 1957, specialising in the production of menswear.
That same year, he launched a men’s ready-to-wear collection, which made waves in the fashion community, setting the standards for bespoke tailoring at the time.
In November 1967, Nino Cerruti became the first designer to launch his own label of men’s high-quality prêt-à-porter in Paris : the maison Cerruti 1881. He presented his first collection at the same time as opening his boutique.
Since 1967
As early as 1967, the date of Nino Cerruti’s first fashion show, male and female models were parading in the same clothes, something unheard of in the fashion world.
It was his way of denying the myth of the "decorative woman" and asserting her right to comfort and sobriety.
His Madeleine boutique, which opened at the same time, was also a precursor, being the first ready-to-wear shop where men’s and women’s collections were presented side by side.
Since 1967
As early as 1967, the date of Nino Cerruti’s first fashion show, male and female models were parading in the same clothes, something unheard of in the fashion world.
It was his way of denying the myth of the "decorative woman" and asserting her right to comfort and sobriety.
His Madeleine boutique, which opened at the same time, was also a precursor, being the first ready-to-wear shop where men’s and women’s collections were presented side by side.
Create from yard to clothes
Cerruti is one of only three fashion houses whose history began with a garment factory.
A Maison of innovation
Nino Cerruti revolutionized suits by breaking away from strict sartorial codes. It is from this work that the deconstructed jacket was born.
Technical innovation
Nino Cerruti was the unstoppable creative that with its innovative solutions suggested a new route to Style and Fashion, in areas of absolute visibility such as Sport, at the highest levels.
Create from yard to clothes
Cerruti is one of only three fashion houses whose history began with a garment factory.
A Maison of innovation
Nino Cerruti revolutionized suits by breaking away from strict sartorial codes. It is from this work that the deconstructed jacket was born.
Technical innovation
Nino Cerruti was the unstoppable creative that with its innovative solutions suggested a new route to Style and Fashion, in areas of absolute visibility such as Sport, at the highest levels.
Cinéma as an amplifier
Nino Cerruti get inspired by its own passions.
Since Bonnie and Clyde in 1968, Nino Cerruti has designed costumes for over 60 films, including big box-office successes : Basic Instinct, Indecent Proposal, In the-Line of Fire, Pretty Woman, Wall Street, Sliver...
Cinéma as an amplifier
Nino Cerruti get inspired by its own passions.
Since Bonnie and Clyde in 1968, Nino Cerruti has designed costumes for over 60 films, including big box-office successes : Basic Instinct, Indecent Proposal, In the-Line of Fire, Pretty Woman, Wall Street, Sliver...
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